11 Types of Facebook Ad Campaign

Before we start 11 Types of Facebook Ad Campaign we need to know what is our Facebook ads campaign Objective. This is very important to understand why we are creating this Facebook Ad campaign.

In this article we introduce you to different types of Facebook campaigns. Facebook ad is very useful to grow your business on the next level.

In this article we introduce you to different types of Facebook campaigns. Facebook ad is very useful to grow your business on the next level. Facebook Ads create brand awareness with your targeted audience.

Requirement for Facebook Ads

• Need Facebook Page. If you don’t have please create now.
• Need Facebook Ads Manager or Business Manager

To create a Facebook Business Manager if you don’t have already then click https://business.facebook.com/ and create your business Manager now.

To create Business Manager follow below steps:

1)Click the https://business.facebook.com/ and Log in.

After it appears this screen click on create Account.Log in with your business name profile login to create an account.

After that add your business name and click on Finish to complete the setup of your account.

After creating a business profile on Facebook you ready to create a campaign for your business.

Facebook campaign is 3 advertising objectives. In these objectives you got 3 different Objectives depend on your Marketing plan. You check the marketing objective as below.

11 Types of Facebook Ad Campaign

Facebook Advertising campaign is divided in 3 Objectives.This Objectives is as below.

Facebook Ad Objective

A)Awareness

B)Consideration

C)Conversion

If your objective is to create awareness of your Brand then you select Awareness Objective.

A)Awareness

Awareness Objective is important to create reach or awareness in your audience. In Awareness objective, you create 2 Facebook ads campaign.

1)Brand awareness

If you have any brand and you want audience attention for your brand then you select a brand awareness campaign for your Facebook Advertising Campaign.

This type of campaign is best for reaching the maximum number of audience. You may reach with your audience. You may see the image below for your Brand Awareness.

2)Reach

You may choose this Facebook advertising campaign for changing your brand perception, Brand Awareness, or reach out with the maximum number of audiences.

With this Facebook ads Objective you may create maximum reach or impression during your campaign. You can set Frequency control how many times per person see your Facebook advertising campaign and how many times and a minimum number of days.

B)Consideration

In Consideration, Objective people start thinking about your business and start seeking more information about your business. In This Objective you may start offering to people. If you using traffic In this objective you encourage audience to visit your website and learn about your offering.

Types of Consideration Objective

• Traffic
• Engagement
• App Installs
• Video Views
• Lead Generation
• Messages

3)Traffic

This Facebook Advertising campaign is designed to drive more traffic to your website,Mobile App, or Facebook or What’s app messenger.

With this Facebook Advertising campaign you may create below type of Facebook ads for your Audience.

• Send more people to your destination or Landing page such as a website, mobile app page, or, Messenger.
• Increase the number of Audiences to visit your website or app.

4)Engagement

Engagement Facebook Advertising campaign is mainly designed to see more audiences and engage or connect with your Facebook page or Facebook post.

One may create engagement ads for below Objective

• Boost your Posts
• More Page likes
• Offer claim
• event responses

If your Facebook ad campaign is listed above then you select an engagement advertising campaign.

5)App Installs:

This type of Facebook ad campaigns is best to create a mobile app ads in Facebook ads manager. You can measure your App install success through ads manager. You can build and optimize your app installs ads.

Before start app install Facebook advertising campaign you need to learn below things.

• Installing the Facebook SDK and APP Events
• Register An App
• Link your Ad accounts to an app

6)Video Views:

Video Views Facebook ads campaign is used to optimizes to get most video plays on your video views campaign.

You may create 2 seconds ad,15 seconds ad, or more than 15 seconds ads in this type of Facebook Ad Campaign.

You may create below Video views Campaign

• 2 seconds continuous video plays
• Thru play

You may select proper video content in 2 seconds continuous plays or thru play.

7)Lead Generation

In Lead generation Facebook ad campaign you collect information from your interested audience in your business.

You may collect user name, Phone number, and email address in lead generation Facebook ads. You may capture an email address to communicate later.

Ways to create lead generation

• Offer free E book
• Offer free training
• free offer anything

You may attach the lead form in your Facebook advertising campaign to collect information from your audience.you may use email marketing software for capturing information from your audience.

To capture emails and other information through Lead generation Facebook ad campaign you may use below Email Software

• Mail chimp
• Aweber
• Active campaign
• getResponse

8)Messages

You will get more audiences in your business through messages Facebook ad campaign. Messenger Facebook ad helps to complete purchases decision, Answer the query or question, and offer customer support.

C)Conversion:

If you want to take action by your customer like ADD TO CART, Buy Now, Get Now, Learn Now then you choose Conversion Objective.

These types of Facebook ads useful in E-commerce Purchase or any purchase.

You can track all your conversion in Facebook ad manager easily. You may observe Which product or services get more conversions.

9)Conversion

As I mentioned above your audience get valuable purchase decision on your messenger, Website or App. If you want to track your conversion you need to install the pixel on your Website or app.

If you run WordPress Website then you use the Pixel Caffeine plugin to install Facebook Pixel on your website. Conversion Facebook ad is to generate revenue for your business. Facebook tracks all conversion and shows you how much amount you spend per sale.

If you want to track App sale then you use Facebook event. You track App event easily with this.

Store Visits10)Catalog Sales

If you have an E-commerce store and selling Wholesale or retails products then this Facebook ad is best for your business.

You create catalog sales ads automatically to show your ads to your targeted audience.

You can use Big-commerce and a Woo-commerce Facebook shop integrate on your page. After integrate with your Facebook page create catalog sales Facebook ad to generate sales.

11)Store Visits

If you have physical stores then you select Store visits. This Ads objective allows you to create and deliver localized Facebook ads to nearby people in your Local Area and encourage a physical visit to your Brick and mortar store.

Before creating Store visits Facebook ads campaign you need to add the location of your brick and mortar store. You need to add your store visiting hours and business hours in your store.

Conclusion:

In this article we try to explain 11 types of Facebook Ad Campaign. Before we start making any Facebook ad we need to know a few common things as below.

• We need Facebook Page before starting any Facebook ad.
• We need a Business Manager and Facebook ad manager to create Facebook ads
• We need to select our proper Facebook ad objective.
• We must track all our Facebook ad campaigns to measure the Facebook ad result.

If you are choosing the wrong objective then you may not get proper results. So choosing the right objective is very important in the Facebook ad.

If you select proper Facebook advertise objective then your revenue will be a boost. You need to select the proper text or video content in your Facebook advertising. Video ad is much better to promote your product or services. Video should minimum 2 seconds continuation or more seconds.

If your Facebook advertising in text format then your text content is attractive.

Facebook advertising success also depends on your Advertising copy, Audience selection, Audience Interest, Demographic, Audience location also important.

For example if you want to promote your brick and mortar store and you are selecting your proper location then you will not get optimum results for your Facebook Ads.

In short you need to Follow these 11 types of Facebook Ad Campaign and select the best ad objective for your business to promote and generate sales.